Engagement metric

CTR Calculator

Measure the percentage of impressions that generated a click.

Free foreverPrivate browser calculationInstant results
Enter your numbers

Calculate your result

Total clicks received
Total ad impressions
Understand the metric

CTR Calculator formula and meaning

CTR means click-through rate: the percentage of impressions that resulted in a click. Use the calculator above for quick planning, then verify final performance inside your advertising or publishing platform.

Important

Results are estimates based on the values you enter. They are not financial advice or a performance guarantee.

Frequently asked questions

Questions about CTR

What is CTR?

CTR means click-through rate: the percentage of impressions that resulted in a click.

How do I calculate CTR?

Divide clicks by impressions and multiply by 100.

What is a good CTR?

It depends on channel, format, placement, audience, and campaign objective. Compare like-for-like campaigns.