Tool directory
Advertising calculators and guides
Every CalcMyAds tool in one place. Each calculator shows the formula, works in your browser, and explains the limits of the estimate.
Where to start: planning reach? Use CPM and ad cost. Planning traffic? Use CPC and CTR. Judging whether the money worked? Use ROAS, ROI and break-even ROAS.
Cost and reach
CPM CalculatorCost per 1,000 impressions, campaign cost or impressions — plus 2026 CPM benchmark ranges
Ad Cost CalculatorEstimate campaign cost from CPM and target impressions, or work back from a budget
Impressions CalculatorTurn a budget into impressions, then into reach and frequency
CPM benchmarks 2026Reported CPM and CTR ranges by platform, with sources and methodology
Clicks and traffic
CPC CalculatorCost per click, clicks from a budget, and cost per acquisition from conversion rate
CTR CalculatorClick-through rate, plus clicks per 1,000 impressions and channel benchmarks
Return and profitability
ROAS CalculatorReturn on ad spend, target ROAS planning, and break-even ROAS from gross margin
Marketing ROI CalculatorNet return on marketing cost, and how it differs from ROAS
eCPM CalculatorPublisher earnings per 1,000 impressions
Platform and site-specific planning
Ad spend calculator for SquarespaceRequired monthly budget from a revenue goal, plus Squarespace tracking setup
Ad spend calculator for WordPressBudget to clicks to orders to ROAS, plus WooCommerce speed and tracking checks
Which metric should you use?
| Your question | Use this |
|---|---|
| What does it cost to reach 1,000 people? | CPM |
| How far will this budget go? | Ad cost and impressions |
| What does one visit cost? | CPC |
| Is the creative earning attention? | CTR |
| Is the campaign profitable? | ROAS with break-even ROAS |
| What is the net return after all costs? | Marketing ROI |
| What will this budget produce on my site? | WordPress or Squarespace planner |
How to use the calculators together
The metrics form a chain, and each step changes the next one:
- Budget → impressions: budget ÷ CPM × 1,000.
- Impressions → clicks: impressions × CTR.
- Clicks → cost per click: spend ÷ clicks.
- Clicks → conversions: clicks × conversion rate.
- Conversions → revenue: orders × average order value.
- Revenue → profitability: compare ROAS with break-even ROAS (1 ÷ gross margin), then check net ROI.
A weak link anywhere in that chain shows up as an unprofitable campaign. Most often it is step 4 — the conversion rate on the landing page — not the CPM you negotiated.
How these tools are built
- Standard, transparent formulas only. Every result shows the arithmetic behind it.
- Calculations run in your browser; the numbers you type are never uploaded.
- Benchmark ranges are labelled as reported ranges with their sources, never presented as our own measurements.
- Estimates are planning tools, not financial advice or a performance guarantee.
See about CalcMyAds for the editorial principles and the correction policy, or contact us to report a formula error or suggest a calculator.
Related calculators
CPM Calculatorcost per 1,000 impressionsAd Cost Calculatorcampaign cost from CPMImpressions Calculatorimpressions from budgetROAS Calculatorreturn on ad spendCTR Calculatorclick-through rateCPC Calculatorcost per clickAd Spend Calculator for Squarespacebudget for Squarespace storesAd Spend Calculator for WordPressbudget for WordPress sitesMarketing ROI Calculatornet return on ad spend and costCPM benchmarks 2026reported ranges by platform and vertical