CalcMyAds
Publisher revenue

eCPM Calculator

Compare effective earnings per thousand ad impressions.

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USD
Total publisher earnings
Total monetized impressions
Understand the metric

eCPM Calculator formula and meaning

eCPM means effective cost per mille. Publishers use it to compare earnings per 1,000 impressions. Use the calculator above for quick planning, then verify final performance inside your advertising or publishing platform.

Important

Results are estimates based on the values you enter. They are not financial advice or a performance guarantee.

Frequently asked questions

Questions about eCPM

What is eCPM?

eCPM means effective cost per mille. Publishers use it to compare earnings per 1,000 impressions.

How do I calculate eCPM?

Divide estimated earnings by impressions, then multiply by 1,000.

Is eCPM guaranteed revenue?

No. It is a reporting metric based on the revenue and impressions entered.