CalcMyAds
Revenue efficiency

ROAS Calculator

Measure revenue generated for every dollar of ad spend.

Free foreverPrivate browser calculationInstant results
Enter your numbers

Calculate your result

USD
Revenue attributed to ads
USD
Total advertising spend
Understand the metric

ROAS Calculator formula and meaning

ROAS measures revenue generated for each unit of advertising spend. Use the calculator above for quick planning, then verify final performance inside your advertising or publishing platform.

Important

Results are estimates based on the values you enter. They are not financial advice or a performance guarantee.

Frequently asked questions

Questions about ROAS

What is ROAS?

ROAS measures revenue generated for each unit of advertising spend.

How do I calculate ROAS?

Divide attributed revenue by ad spend. A result of 4 means a 4:1 ROAS, or 400%.

Is ROAS the same as profit?

No. ROAS measures revenue efficiency and does not automatically include product costs, fees, payroll, or overhead.