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Marketing profitability

Marketing ROI Calculator

Estimate net marketing return as a percentage of marketing cost.

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USD
Revenue attributed to marketing
USD
Total marketing investment
Understand the metric

Marketing ROI Calculator formula and meaning

Marketing ROI compares the net return from marketing with the marketing cost. Use the calculator above for quick planning, then verify final performance inside your advertising or publishing platform.

Important

Results are estimates based on the values you enter. They are not financial advice or a performance guarantee.

Frequently asked questions

Questions about Marketing ROI

What is marketing ROI?

Marketing ROI compares the net return from marketing with the marketing cost.

How do I calculate marketing ROI?

Subtract marketing cost from attributed revenue, divide by marketing cost, and multiply by 100.

Is marketing ROI the same as ROAS?

No. ROAS compares revenue with ad spend; ROI subtracts cost before calculating the return percentage.